Danny Cox's book, Leadership When the Heat's On, has some exciting and very valuable tips on leadership.  Here are just a few of them:

Number one, employees get better as their manager does and they really don't care how smart or talented you are.  What people care about is your attitude towards them.

Once you build a solid relationship with a referral source and you are giving them the top three things they cherish (support, food, and money!), you can take it to the next level with these advanced strategies: 

Cook Breakfast or Lunch: We have a system in place where we go to a client’s site and cook bacon and eggs, fajitas, etc., for our referral sources. One of my clients built a really cool trailer with a grill on it. They do fajitas and barbeque for their referral sources. 

I have seen this question before (and questions similar to it), and when a young lady from the Washington area asked it the other day online, it made sense to share.

"So teach us to number our days that we may apply our hearts to wisdom." 

- Psalm 90:12


Once you have identified past referral sources, you now have a profile of potential referral sources. You have a reward system in place. Now it’s time to make a visit to their office or store. There is one secret strategy that will do more for your referral relationship program than anything else. 

Twitter is the place where industry thought leaders, celebrities and other news makers break their ideas on the public scene first. It's the place to chronicle short bursts of thought, leading followers and the online public to a new video, website, landing page, blog post, news article or single idea. 

To build a phenomenal referral marketing system, you need to understand networking and how to build rapport quickly. 

First, dress well. Did you know that people make 11 important assumptions about you in the first 30 seconds of meeting you? Most of this happens before you even open your mouth! First impressions last, so you want to make it a good one! 

It was a very busy, but incredibly good day in the Alamo City.  It started at 4:30 a.m.  After looking over my speech notes and reading for a while over some very strong coffee, I stepped through the door of our adjoining rooms to enjoy room service with my daughter.  Amanda had accompanied me on the drive from Dallas. 


Would you agree that all of business and all of life is about relationships? You bet. So the idea here is to build relationships with potential referral sources. By adding value to them, they will add value to you. 

Have you ever heard, “It’s not what you know, it’s who you know”? Over the past 28 years in business, I have learned that all of business is about relationships. But, it’s not just who you know, but what you know about who you know. 

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