Leadership that Leads

Leadership that Leads

Danny Cox's book, Leadership When the Heat's On, has some exciting and very valuable tips on leadership.  Here are just a few of them:

Number one, employees get better as their manager does and they really don't care how smart or talented you are.  What people care about is your attitude towards them.

The Secret Weapon!

The Secret Weapon!

Once you have identified past referral sources, you now have a profile of potential referral sources. You have a reward system in place. Now it’s time to make a visit to their office or store. There is one secret strategy that will do more for your referral relationship program than anything else.

The Value of Becoming a Phenomenal Networker

The Value of Becoming a Phenomenal Networker

To build a phenomenal referral marketing system, you need to understand networking and how to build rapport quickly.

First, dress well. Did you know that people make 11 important assumptions about you in the first 30 seconds of meeting you? Most of this happens before you even open your mouth! First impressions last, so you want to make it a good one!

My personal view is that this is an area where many small business owners and professionals are failing.

Top 10 Reasons Referral Marketing is so Effective

Top 10 Reasons Referral Marketing is so Effective

My Definition of Referral Marketing: “The process of building a network of sources that will refer multiple clients to your business.”

Top Ten Reasons Referral Marketing is so Effective

Your Network is Unlimited. As you begin to build relationships with powerful referral sources and you get your clients to refer you, the network continues to grow with no end in sight.

Leadership: It Ain’t No Birthday Party!

Leadership: It Ain’t No Birthday Party!

As the day approached, I grew a little more panicky of what to expect.  I had signed up to join the navy the summer before my senior year in high school. Ten months had passed and, although I knew I was leaving for boot camp two days after my 18th birthday, I had put being a sailor on the back burner and just enjoyed my senior year.

Sharpen the “Hook”

Sharpen the “Hook”

The first rule of successful communications is that you must immediately win your audience’s attention, capture their imagination, engage them, and answer their “What’s-In-It-For-Me” question. In other words, hook them into giving you their attention.

The 5 Point Marketing Message

The 5 Point Marketing Message

In a previous article, I shared with you the five points of experiential marketing. Here are the five points again:

1. Reputation. There is one primary “unspoken” question that every prospect has about every person or company they do business with.

Phenomenal Marketing Systems

Phenomenal Marketing Systems

What comes to mind when you think of the word marketing? For some, it’s advertising. Others might think of networking, branding, or the idea of “getting your name out there.”

Of course, marketing includes those things, but marketing is actually everything you do to attract prospects to your business.

The Five Secrets of a Phenomenal Business

The Five Secrets of a Phenomenal Business

Secret #1: A Phenomenal Marketing System

Marketing is everything you do to attract prospects to your business. Notice that I said a phenomenal marketing system. The marketing of most small business owners is poor. Marketing is the key to business growth. Without customers you have nothing. You can do a wonderful job, but if you don’t have enough customers, nothing else matters. So, you want to have not just good marketing, but phenomenal marketing. What is phenomenal marketing? Marketing that is remarkable. Extraordinary. Outstanding. Phenomenal marketing creates experiences that engage, educate, and build a sense of belonging.

GPS For Phenomenal Success

GPS For Phenomenal Success

Have you ever used a GPS (Global Positioning System)? Of course you have. GPS is used by many to get from “here to there” these days. When I started my business 28 years ago, we used something called a “map,” and it was made of this interesting material called paper!

But today, we simply get out our smart phones (that know where we are…scary), and open our maps application.