The greatest business lesson I ever learned is that my business exists for one and one reason only. And your business exists for the same reason: to be a vehicle to help you achieve your LIFE goals!
Have you ever been asked to do something that you simply didn't want to do? Yet, saying no was difficult. Perhaps you didn't want to let them down or even appear selfish.
On the other hand, you really didn't want to say yes.
Saying no can be difficult, can’t it?
You may have received advice saying that it’s okay to just tell people no! Or, even that “’No’ is a complete sentence!”
Well, despite the momentary feeling of empowerment upon hearing that, saying no, especially like that, is easier said than done.
I'll be the first to admit that sheep are not the most intelligent creatures on earth, but from time to time I wonder about some of us people. When sheep herders wish to move their flock from one pasture to another, if there is a slight obstacle in the path they let a goat lead the way and he will be the first to jump over the obstacle. The sheep follow dutifully. Interestingly enough, you could remove the obstacle and the sheep would continue to jump over an obstacle which no longer exists.
In the small business world, some small business owners are in the dark ages and aren't up to speed on what’s happening online. At the same time, some of the younger business owners seem to think that everything should be digital. They dismiss anything offline as old-school, slow and ineffective. The truth is in the middle (as usual). How you use the Internet to market your business really depends on your business and your target market, but here are seven minimum steps to follow.
"From everyone who has been given much, much will be demanded; and from the one who has been entrusted with much, much more will be asked." - Luke 12:48
In part one of this article we learned that you can charge more if you are unique in your market. We looked at three examples: Whole Foods, Starbucks, and Harley-Davidson. We learned that being unique means giving your customers a different experience doing business with you than they can experience anywhere else.
"If you try to be everything to everyone, you won't be anything to anyone!"