"So teach us to number our days that we may apply our hearts to wisdom." 

- Psalm 90:12


Once you have identified past referral sources, you now have a profile of potential referral sources. You have a reward system in place. Now it’s time to make a visit to their office or store. There is one secret strategy that will do more for your referral relationship program than anything else. 

Twitter is the place where industry thought leaders, celebrities and other news makers break their ideas on the public scene first. It's the place to chronicle short bursts of thought, leading followers and the online public to a new video, website, landing page, blog post, news article or single idea. 

To build a phenomenal referral marketing system, you need to understand networking and how to build rapport quickly. 

First, dress well. Did you know that people make 11 important assumptions about you in the first 30 seconds of meeting you? Most of this happens before you even open your mouth! First impressions last, so you want to make it a good one! 

It was a very busy, but incredibly good day in the Alamo City.  It started at 4:30 a.m.  After looking over my speech notes and reading for a while over some very strong coffee, I stepped through the door of our adjoining rooms to enjoy room service with my daughter.  Amanda had accompanied me on the drive from Dallas. 


Would you agree that all of business and all of life is about relationships? You bet. So the idea here is to build relationships with potential referral sources. By adding value to them, they will add value to you. 

Have you ever heard, “It’s not what you know, it’s who you know”? Over the past 28 years in business, I have learned that all of business is about relationships. But, it’s not just who you know, but what you know about who you know. 

Seven years ago I got into a little fender-bender and had the car repaired. My car came back to me looking exactly the way it looked before the accident and so, over time, I pretty much forgot about the incident. Then my wife, unfortunately, met a suicidal deer. Luckily, my wife survived unscathed though the deer didn't, and the car needed some body repair. 

My Definition of Referral Marketing: “The process of building a network of sources that will refer multiple clients to your business.”

Top Ten Reasons Referral Marketing is so Effective

1. Your Network is Unlimited. As you begin to build relationships with powerful referral sources and you get your clients to refer you, the network continues to grow with no end in sight. 

Everyone agrees that “word of mouth” is the best advertising. Everyone knows the power in one person telling another about a service or a product. The problem is that casual referrals usually don’t create a phenomenally successful business. To generate a massive number of referrals, you need a phenomenal referral marketing system

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