To get a more confident you in the new year — or a more confident company, community, family, or team — first know what gets in the way. The best resolutions will go nowhere without the confidence to stick with them.
“The secret is the system.” –Michael E. Gerber
Secret #1: A Phenomenal Marketing System
Marketing is everything you do to attract prospects to your business. Notice that I said a phenomenal marketing system. The marketing of most small business owners is poor.
Have you ever used a GPS (Global Positioning System)? Of course you have. GPS is used by many to get from “here to there” these days. When I started my business 28 years ago, we used something called a “map,” and it was made of this interesting material called paper!
But today, we simply get out our smart phones (that know where we are…scary), and open our maps application. Or we get out our Garmin and type in where we want to go. It knows where we are, and gives us turn-by-turn directions to get to our destination.
Marc Wright is a seasoned performer in the world of free enterprise and opportunity. He is the president of the Kiddie Card Company and one of the youngest entrepreneurs in Canada. Marc started his business when he was just six years old after listening to some motivational tapes. After a visit to an art museum, Marc thought he'd make some drawings and see if he could earn money. His mother suggested he put his pictures on cards and sell them. He was an immediate success with some rather unique concepts.
The greatest business lesson I ever learned is that my business exists for one and one reason only. And your business exists for the same reason: to be a vehicle to help you achieve your LIFE goals!