Once you have identified past referral sources, you now have a profile of potential referral sources. You have a reward system in place. Now it’s time to make a visit to their office or store. There is one secret strategy that will do more for your referral relationship program than anything else.
Confucius said, “Choose a job you love and you will never have to work another day in your life.” I disagree. What if you’re not any good at what you love? I would love to fly a 787 Dreamliner, but with me in the pilot’s seat you wouldn’t expect to get to your destination in one piece.