Phenomenal Direct Advertising

Direct Advertising is when you place an advertisement to reach your end user client. Phenomenal Direct Advertising is when you generate your perfect niche prospect. A Phenomenal Direct Advertising System duplicates results consistently.

The Phenomenal Potential Lifetime Value (PLV) of a Client

The Phenomenal Potential Lifetime Value (PLV) of a Client

In his book
The Facts of Business Life, my friend Bill McBean says a business owner’s first responsibility is to protect its assets. Not just the assets on the balance sheet, but your database as well. My good friend and marketing master David Frey says, “The money is in the list!” Not just the number of people on the list, but the quality of the list.