Show #340: Does how many you serve equal how much you make?

Show #340: Does how many you serve equal how much you make?

Sounds like a headline that will get shot down, doesn't it? Guest Bob Burg, bestselling author of The Go-Giver, talks us through this controversial statement and issue and helps us understand the subtle difference between being a go-getter and a Go-Giver. It’s life altering for your success. Listen closely.

In this show and we’re going to cover multiple topics, such as, “Can a subtle shift in focus really make that big of a difference in your business and in your income?” Our guest says, “Absolutely yes”. But we’ll dig in to discuss HOW. We'll also cover this question, “Is the amount of money one makes directly proportional to how many people they serve?”

Bob Burg has sold over a million copies of his books and is best known as the co-author of “The Go-Giver”, a business parable that is routinely on the “must read” list of world changers. The best preview for Bob and this show is, I believe, right from the Amazon introduction to the book:

"Most people just laugh when they hear that the secret to success is giving. Then again, most people are nowhere near as successful as they wish they were. The Go-Giver tells the story of an ambitious young man named Joe who yearns for success. Joe is a true go-getter, though sometimes he feels as if the harder and faster he works, the further away his goals seem to be. One day, desperate to land a key sale at the end of a bad quarter, he seeks advice from the enigmatic Pindar, a legendary consultant referred to by his many devotees simply as the Chairman. Over the next week, Pindar introduces Joe to a series of "go-givers:" a restaurateur, a CEO, a financial adviser, a real estate broker, and the "Connector," who brought them all together. Pindar's friends share with Joe the Five Laws of Stratospheric Success and teach him how to open himself up to the power of giving. Joe learns that changing his focus from getting to giving-putting others' interests first and continually adding value to their lives-ultimately leads to unexpected returns. Imparted with wit and grace, The Go-Giver is a heartwarming and inspiring tale that brings new relevance to the old proverb "Give and you shall receive."

Now anyone who knows Zig Ziglar knows the foundational key to his life and teaching is, “You can have everything in life you want, if you’ll help enough other people get what they want.” If you’re wondering who wrote this principle first, you can simply pick up a Bible and flip over to the book of Matthew where you’ll find Jesus Christ citing the “Golden Rule” from His ’Sermon on the Mount’.

But I’ll tell you folks, what made Bob’s book a bestseller are the stories he integrates and repeats this principle through. You’ll resonate and connect and gain understanding of how to tangibly apply this principle like never before.

Before we dive in with Bob, Tom, tell us how you came to know Bob and what his impact has been on your life.

Hear Tom and the entire

Bob, I want to begin with your personal Ziglar story. How did it begin and what resonated with you most?

> Hear Bob's story and his great Ziglar impersonation!

Bob, you state that “A subtle shift in focus can really make a big difference in your business and in your income.” That’s easy to take at face value, but it’s somewhat contrary to many messages that advocate for radical, big shifts and leaps; “Just do it!” “No Fear!”

Subtlety is not usually amongst the popular slogans and call outs. But you’ve obviously proven it’s merit. Fill us in…

> > Bob discusses how selling is figuring out what someone needs and wants.

Are you saying being a go giver is great, but being a go getter is a bad thing?

> > Bob talks about the tragedy of being a "go-taker"

Bot, you also cite the amount of money one makes is directly proportional to how many people they serve. That’s an intriguing statement that begs for more clarification on multiple levels.

> > Hear Bob break down why he stands on this statement.

Bob, how was the go-giver birthed?

> > Bob shares the core message and why he chose a parable format.