Persistent Consistency.
You didn't think I would say political correctness, did you? Let me assure you that there is nothing politically correct about Ziglar! We prefer the Truth - it has to do with what is right, not who is right.
Dad said Persistent Consistency was the #2 reason for his success. (#1was Character and Integrity.)
So, what is Persistent Consistency?
Consistency is when you have a worthy goal or objective and you work on it every day or as often as necessary until you achieve it.
Persistent (the Ziglar definition) means that every day you work on something, you do a little bit more than the day before, or a little differently than the day before. Every day you up your game, get a personal best, or tweak it just a little bit.
Example: If you are in sales, you may need to make 50 calls a day in order to hit your sales goal.
Consistency means you make 50 calls a day. Persistency means each day when you make the calls you add something new to it. A new intro, a different question, a new voice inflection. Your goal is to be just a tiny bit better than the day before.
You can do this! You have what it takes!
Being P.C. will change your life!
You are Born To Win, so go ahead and Live To Win!
Tom Ziglar