Show #370: Find Your Authentic Way

Show #370: Find Your Authentic Way

Jason Frenn finds your authentic voice

Today we bring you another Ziglar interview with another guy Tom Ziglar said “we have to have on the show.”

So you know how Zig says everyone is a salesperson? Because sales is influence and everyone needs to know how to influence people in order to lead anyone to anything that will help them!

Most people don’t think of themselves as speakers. That gives you visions of being up onstage and performing, right?

Folks, speaking is just a vehicle for communicating. Just like writing. Or being a mime. It’s a skill everyone should have. Is there a benefit if you can successfully communicate to people when you are addressing them? Yes. Is there a negative to being able to successfully communicate to people when you need to address them? Uh…no.

How about this. I have seven kids. Is there a reason I would want any of them to be really bad at speaking? Or are there reasons I would want them to be good at it?

With that said, today’s topic is…can you guess? Speaking.

Did you know we have a Ziglar Speakers Institute? Go to and click on “Life Changing Programs.” You’ll see it in the drop-down. Click on it and you can choose from two upcoming event dates.

Who leads them? Tom Ziglar…and Jason Frenn. I’ll tell you some of his exploits, but I want you to hear testimony to what he does. He has a message he believes in, and he chose speaking as the primary vehicle. And…he has succeeded.

Just in case you aren’t aware…you are here because someone did the same. They chose public speaking as a primary vehicle for a message they believed in. A message they believed people needed. Enough for him to devote himself to the craft of effectively delivering a message while up in front of people.

Zig Ziglar. He wasn’t some natural-born speaker. He was a natural-born “I’ll work my butt off ‘til I hone this craft” speaker.

The result? Well…you’re here listening. How about them apples?

Jason Frenn has held more than 55 international crusades where more than 3 million people have heard the presentation of the Gospel. He has seen more than 300,000 first-time decisions for Christ. In addition to being a missionary evangelist, Jason is a bestselling author and has a daily live radio program on Radio Nueva Vida with a listening audience of 500,000 people covering parts of Oregon, all of California, and Northern Mexico. Jason is a dynamic speaker who speaks to English and Spanish audiences. He has spoken on Hour of Power numerous times and is a frequent guest voice for the Washington Post.

Jason’s newest book is The Seven Prayers God Always Answers.

Jason leads the Ziglar Speakers Institute at Ziglar headquarters with Tom Ziglar. Again, go to the “Life Changing Programs” tab at the top ( and click on Ziglar Speakers Institute. When you click on “Book Now,” you can choose from the two upcoming dates.

Find out more about Jason at

So today we’re going to drill down with Jason. For disclosure, I’ve never met Jason. Never talked with him. All I know is, again, Tom said we have to get him on the show! Which tells me all I need to know.

Here, then, I bring you Tom Ziglar and our featured guest…Jason Frenn.

Jason, welcome to The Ziglar Show, thank you so much for giving yourself to us today!

Tom, I’ve prefaced our listeners with your desire to have Jason on the show. So tell us why.

  • Listen to the show to hear Jason’s response.

Jason, forgive me, but I’m going to lead off with a soapbox issue:

In my work with so many people seeking to be self-employed, do their own thing, pursue something they truly want to do…I’ve had many say, “I want to be a writer!” Or, “I want to be a speaker!” Or, “I want to be a coach or consultant!” “I want to be a teacher!”

Which I appreciate, but…it’s also concerning. All those things:

  • Writer
  • Speaker
  • Coach
  • Consultant
  • Teacher

Those are…vehicles. Vessels. Vessels for…a message. If you don’t have a message, then you’re an empty vessel.

The old westerns with a hired gun. Quick on the draw. Great aim. But the bullet…that’s the message. No message, you’re a blank shooter. Worthless.

It reminds me of a movie I own and appreciate greatly. It’s called “Music Within” and it’s about a guy who, at first, finds his skill. It’s public speaking. He has a gift. He can flat-out bring down the house with his ability to enrapture and connect with an audience!

He auditions at a prestigious college for their public speaking course. He wows the professor with his skill. But then, to the astonishment of all, the professor turns him down. The guy is dismayed; he doesn’t understand why. The professor…professes that the guy is one of the most skilled speakers he’s ever encountered. “So why would you turn me down then?” The guy asks. The professor responds…and I paraphrase, “You have great skill. But you talk about meaningless issues. Go out and live life and come back when you’ve earned an opinion!”

The guy ends up going to war, being in an accident, losing his hearing, coming back and befriending a brilliant man with severe cerebral palsy who is discriminated against…and he…finds the message he cares about! He goes on to use his amazing speaking skills to found the Americans with Disabilities Act!

Jason, my first question for you is, which came first? A message you wanted to share, and you chose speaking? Or a desire to speak, and you found a worthy message?

  • Listen to the show to hear Jason’s response.

In your teaching of speaking skill, do you find fear of speaking to be much helped in overcoming when someone finds the message they are passionate about communicating?

  • Listen to the show to hear Jason’s response.

Zig “superhuman, brilliant”
So were you a natural born speaker, or did you have to work at it?

  • Hear Jason’s comments by listening to the show.

So Laurie Magers sent me some of the content, directly from your Ziglar Speakers Institute event content. I’m going to pull directly from it:

The Power of Your Internal Dialogue

Great communicators enjoy something that others wish they had, a connectedness with themselves (internally) and with those around them (externally). They feel at peace with themselves and with the notion of sharing with others. The benefits of being connected, both internally and externally, allow great communicators to move beyond stagnation to a level of productivity and fruitfulness.

Our objective in this segment is to help you discover how your feelings and thoughts impact your approach leading up to and during the execution of your presentation.

We want to help you eliminate the negative thought patterns and replace them with a healthy, effective, and productive internal dialogue.

Most people do not understand how important their internal dialogue is. Either they entertain thoughts they shouldn’t, or they ignore the thoughts they should embrace.

OK, Jason, you’re getting deep here. If I want to quickly, simply learn the five steps to knocking it out of the park with speaking, you seem to be saying…I need to do some personal, internal work first. Yes?

  • Listen to the show to hear Jason’s response.

Jason, you go on to say, “It is difficult to communicate with confidence and security if you feel insecure or uncertain. How are you going to persuade others if you are not persuaded? So, first resolve the internal dialogue before you attempt to persuade your external audience.”

List the three top negative things you say to yourself when approaching a very important speaking engagement:

Jason, our topic here is speaking. But if we get real here, let’s go back to what you say, “It is difficult to communicate with confidence and security if you feel insecure or uncertain. How are you going to persuade others if you are not persuaded?”

This is relevant for ANY communication. Whether you’re speaking to an audience of 50,000, a small group in your office, or simply your family at the dinner table.

What you’re telling us is…we can’t fake it, isn’t it? That if we want to impact others, we must truly believe in our message and ourselves?

So if you want to speak, you want to sell…tell the truth! Otherwise, sit back down.


  • Listen to the show to hear Jason’s response.

Jason, I’m betting you didn’t start with your first attempt at speaking, and just kill it. Did you ever have a bad experience speaking?

Hear how Jason responds to this question by listening now to the show.

Structuring Your Keynote

A great keynote presentation keeps the audience engaged. They find the speaker inspiring, dynamic, genuine, and convincing. The content is inspiring and useful. So what makes some keynote speeches life-changing while others are hardly survivable?

Our objective in this segment is to help you structure your keynote address and story-board it so that you can gain greater audience engagement. You will discover six secrets that will make your speech a page-turner.

The first secret:

Every great speech has a balance between ____________, ____________, ____________, ____________, and ____________. Why is this so important?

Jason, I’m not going to ask you to fill in those blanks. Folks, if you want to know…come to the event this June 20-22, 2016.

I want to focus on your opening statement, “A great keynote presentation keeps the audience engaged. They find the speaker inspiring, dynamic, genuine, and convincing. The content is inspiring and useful.”

Many people will be confident in their content being inspiring and useful. But themselves being “inspiring, dynamic, genuine and convincing.” That’s a much taller order. One that’s easy for many to just dismiss themselves from. The “genuine” part is palatable, but to be, “inspiring, dynamic and convincing,” it feels like you’re telling me I have to be Zig Ziglar incarnate. And many people with an incredible message…are not naturally those things.

Are you saying you teach them to become those things?

  • Listen to the show to hear Jason’s response.