January 18, 2011 Edition 3

Dad, You Do Choose Your Daughter's Husband

By Zig Ziglar

Don't misunderstand.  I'm not suggesting that you go through the newspaper or the neighborhood, selecting the husband you believe would be appropriate for your daughter.  But I would like to point out that you DO help your daughter select her future husband.  The process starts when your little girl is happily sitting on your knee or riding your back.  The truth is, the first knowledge our daughters acquire about relationships with the opposite sex comes from their fathers.  What you teach your daughter about how men treat women becomes the cornerstone of her expectations.  If you treat your wife with courtesy and respect, your daughter will file that in her memory bank as the way she should be treated by her future husband.

When your daughter sees you loving her mother and treating her with respect, she comes to know that men should treat their wives that way.  However, if your daughter sees you abuse her mother, she learns that's the way men treat women and so she's not surprised - though she obviously doesn't like it - if her husband abuses her.  This is especially true if it happens in small steps during the courtship process and gradually gets worse once she is married.

When we got married, one of the things my wife's mother told her was, "You've made a lifetime deal, but if he ever abuses you, you've got a home you can come to."  By the strangest of coincidences, that's what we told our children.  This communication to one of our daughters possibly helped her - and us - avoid a tragic mistake.

So, Dad, all this really says is that if you love your little girl, you will treat her and her mother with respect and dignity.  If you do, chances are excellent your daughter will choose her husband wisely.  In fact, he will probably be just like the guy old Dad would have chosen.  Think about it, Dad, and I'll see you - and your daughters - AT THE TOP! 

Zig Ziglar is known as America’s motivator.  He is the author of 29 books and numerous audio and video recordings.  He brings his message of hope to thousands on the stages at the Get Motivated Seminars.  See him in action!

Quote

Your mate doesn't live by bread alone; he or she needs to be "buttered up" from time to time.                   ~Zig Ziglar

"Bucketize" your list to increase sales volume

By Larry Galler

 
If your business is like most, you have different types of customers. Some are great customers, others not so great. Some buy your products and services often, others buy infrequently. Some demand high levels of service and are willing to pay for it, others prefer low service levels with lower costs. Which have the most potential to purchase more?
 
Obviously the answer depends upon what you sell, the demographics and needs of your customer base. But if you promote to all of them the same you are probably wasting a lot of your marketing budget and energy. For many businesses it might be of value to build segmented lists of various types and values of customers. I call these lists "buckets" and call the process "bucketizing."
 
You can "bucketize" your customer list by frequency of purchase (those who purchase often, occasionally, and infrequently), value (buckets for high, moderate, and low dollar levels of purchasing), and class of product/service they purchase. Some may purchase for special occasions or at particular times of the year while others purchase with a lower amount of predictability.
 
Once your list is segmented into different buckets you can build a promotional strategy for each one after determining goals and tactics for each. As an example, suppose you sell sporting goods to hunters, fishermen, campers, and team sports. While some customers in each bucket might buy equipment for other sports, most will probably purchase more for use in their primary sport so it would be more profitable to segment your promotions to appeal to those in each "bucket."
 
It is winter, ice fishing season, a perfect time for that sporting equipment dealer to promote equipment and supplies to those who prefer to sit on the ice rather than those who are spending their leisure time playing basketball. If they don't bucketize their customer list they will be promoting ice augers to people who will never want or use that equipment.
 

Make the effort to "bucketize" to make your promotions more highly targeted and get a higher return on the promotional budget instead of trying to sell ice augers to the wrong people.

Larry Galler works with professionals, small-business owners, contractors, and entrepreneurs to increase sales and profits through better, more creative marketing and effective administration systems.  Visit Larry’s new blog: http://www.buildagreatbusiness.net.

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Mark Your Calendar

January 17-23:
Hunt for Happiness Week
National Fresh Squeezed Juice Week
January 18 - Kid Inventors’ Day

Zingers

By Croft  M. Pentz

You may not be responsible for your name, but you are responsible for what men think when they call your name.
 
Where you go and what you do tell people what you are.
 
God wants spiritual fruit, not religious nuts.
 
We are mirrors to reflect the glory of God; a mirror never calls attention to itself unless there are flaws in it.
 
We spend half of our lives recovering from the effects of the other half.

Reprinted with permission from Tyndale House Publishing

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