Zig On…Hugging is the Answer

By Zig Ziglar

Perhaps I feel this way because my wife is affectionately known as “The Happy Hugger.”  If it’s moving she’ll stop it and hug it, and if it’s not moving she’ll dust it off and sell it!  However, there’s another reason I believe hugging is the answer.  According to Greg Risberg of the Northwestern University Medical School in Chicago, the physiological benefit of hugging includes a reduction of blood pressure and increased oxygen in the blood.  He says that we all have a “skin hunger,” and we are missing out on a vital part of our health if we’re not getting in on some serious hugging.  He maintains that four hugs a day are the minimum required to meet that skin hunger.  From my perspective, I need lots more than four.  Stanley Simon of the University of Massachusetts says that “hugging does more than demonstrate affection.  It actually seems to keep people healthy.  The skin is the body’s largest sensory organ.  If it’s under-stimulated, many people actually develop an aching sensation.  These are the people who will find it harder to get well and to stay well.”

For the benefit of you husbands, let me tell you something about your wives.  They love hugs but resent it when you ignore them all day and then give them your undivided attention when the lights go out at night.  They want a hug when a hug is all you have on your mind.  They don’t necessarily want them to be long, and in most cases, they do not want them to be suggestive or sensual.  The hug really says, “I love you, I enjoy being around you, you’re important to me, I look forward to spending more time with you.”  There’s an old saying that actions speak louder than words, and to take a few seconds a number of times during the day to get and give those non-suggestive hugs really speaks volumes.  Give it a try and I’ll SEE YOU – and your marriage -AT THE TOP!

Zig Ziglar is known as America’s motivator.  He is the author of 29 books and numerous audio and video recordings.  He brings his message of hope to thousands on the stages at the Get Motivated Seminars. 

 

Quote

 

Many marriages would be better if the husband and wife clearly understood that they’re on the same side.                  ~Zig Ziglar

 

Proceed and Succeed

By Billy Cox

We all face disappointments and setbacks. Everyone has times in their life where they ask themselves such questions as “is it all worthwhile,” “am I really on the right path” and “if so, why is it so hard?”

These are not ordinary moments … these are your destiny-defining moments. These are moments where the decisions you make determine the path you take which will lead you to your ultimate destination. So when you find yourself at one of life’s crossroads, ask yourself these three questions:

 
1. Do I love what I do? An old cliché goes, “If you love what you do you’ll never work a day in your life.” No one loves everything about what they do. However, you must love the core cause, the mission behind what you do, if you expect any lasting success.

 
2. Do I have the talents to succeed at it? This is a good question because you may love what you’re doing but have no chance at ever being successful at it. If you don’t believe me, just watch American Idol. You must be brutally honest with yourself when you ask this question. You must also solicit the opinions of people you trust who will be brutally honest with you.

 
3.  Does what I’m doing offer me the potential to achieve my social and economic goals? You may love what you do and have the talent to do it, but there’s no potential in it. An example is Will Smith trying to sell high-powered X-ray machines in The Pursuit of Happyness. That would almost be like trying to sell high-powered fax machines or starting a new automobile company today. What you’re doing must have opportunity and potential.

 
If you answered “NO” to any of these questions you need to do as we say in Texas:  “Dismount a Dead Horse.” Change directions as quickly as possible. Find something you love to do that has potential and that brings your talents to light.

If you answered “YES” to all three questions, chances are you’re just in a lull. Or, as Seth Godin says, you’re in  “The Dip.”  These life-altering moments are when you must proceed and succeed. Remember that most of life’s greatest victories are just inches away from life’s biggest setbacks, and there’s always a way if you’re committed.

This is the time to keep your eye on the target, turn up the heat and keep pressing onward toward the prize.

If you’ve experienced setbacks, you may have to analyze the situation and try a different strategy. You may have to get creative and think out of the box. Where there’s talent, passion and potential, you can proceed confidently, knowing that you will succeed because you are on the right path and victory is near.

Billy Cox is a straightforward communicator, a compelling motivator and energetic leader who uniquely connects with today’s achievers through compelling and creative teaching methods.  Come hear Billy live on March 23rd – it’s FREE.  Register here.

 

FREE Webcast

Success 2.0
You Gotta Get in the Game!
Presented by Billy Cox
8:00 pm CST
Click here for more information!

 

What’s New at Ziglar

Technology can be overwhelming, but it can also be extremely beneficial to your professional life.  So how do you avoid spending meaningless hours Twittering?  What’s the best way to organize your Outlook files?  How do you make the most out of the time you devote to your career?  With hundreds of opinions, thoughts, and ideas toward the subject it’s hard to know who to trust.  That’s why Ziglar wants you to go with the name you trust.  For over 30 years Ziglar has been educating the business world on how to be better in all areas.   Learning to manage technology is no different.

Come to the May 12, 2010, Tactical Tips for Managing Technology and Time class.  Learn how to not only manage your time but to manage your technology.

Call 1-800-527-0306 and ask for Margaret Garrett or Michael McGowan or leave your contact information at info@ziglar.com and someone will contact you with more information.

 

Word of the Week

Philomath
Noun
“Fil uh math”
1. A lover of learning, a scholar
He is a Philomath, devouring any book he can get his hands on. 

 

Zingers

One way to make people slow down in their driving is to call it work.
 
It is safer to limit your speed than to speed your limit.
 
Drive carefully around the children—we value our tax deduction.
 
Whether it’s on the road or in an argument, when you see red, stop.
 
Drive so that your driver’s license will expire before you do.

This newsletter is published by Ziglar, Inc.  Ziglar.com

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Zig On…The Scout Oath

(Part Three of a Five-Part Series)

“…TO HELP OTHER PEOPLE…” I have a concept that I’ve built my life and my business on, namely that you can have everything in life you want if you will just help enough other people get what they want. Sam Walton put it this way: “I quickly learned that when I enriched others, I also enriched myself.” Part of the Scout teaching is to do a good deed every day. Recently I had the opportunity to help a lady who was physically unable to lift her bag and put it in the overhead compartment on an airplane. She thanked me profusely and I laughingly said, “Well, it gave me a chance to do my good deed for the day, so I thank you.” That good deed for the day is right out of what I learned as a Boy Scout. From time to time I still hear it said by people around the country. It is a marvelous philosophy.

Here’s one of those intriguing facts of life: Other people can give you pleasure, but you will never be happy until you do things for other people. Scientifically speaking, to do so also floods the brain with serotonin, which is that “feel-good” neuro-transmitter which helps to energize us, so the practicality of the Scout Oath is significant. A Psychology Today study revealed that people who are active in the community doing things for people who can’t do for themselves are physiologically energized and are able to be more successful in their own careers.

Now, I’m certain that the typical thirteen-year-old saying the Scout Oath is unaware of all of these things, but that does not lessen the benefits that a Scout receives for doing that good deed every day. Needless to say, I’m excited about Scouting and hope you are, too, because if you will buy what Scouting teaches, then I will SEE YOU AT THE TOP!

Zig Ziglar is known as America’s motivator.  He is the author of 29 books and numerous audio and video recordings.  He brings his message of hope to thousands on the stages at the Get Motivated Seminars.  See him in action! 

Quote

You can have everything in life you want if you will just help enough other people get what they want.     ~Zig Ziglar

 

A Great Place to Work

By Mike Rowlett

When I asked the people of Womack Machine Supply what makes it a great place to work, the overwhelming responses were “the great people that I work with” and “the caring, family atmosphere.”

Building a company of great people to work with starts with hiring good folks. In a twist on John Maxwell’s famous words, we don’t care how much someone knows until we know how much they care. We place greater value on character than on knowledge, thus would rather train an inexperienced rookie than apologize for the actions of someone with experience. My favorite word is “selfless,” and we look for selflessness in folks that we hire, and especially in folks whom we promote. Good-hearted, caring people are a pleasure to our customers, our suppliers and our people. So it’s no wonder that we have great people who care for each other; we hire them that way! Remember that “garbage in, garbage out” applies to people as much as to computers.

Our “caring, family atmosphere” doesn’t happen by accident either. We are a family and we act like one. We work, play, celebrate and mourn with each other. We proudly display and profess our faith in the Golden Rule: “Do unto others as you would have them do unto you.” When everyone treats each other as they would want to be treated themselves (and a little better), the result is an atmosphere of caring for and helping each other, just as in a family.

Helping each other extends beyond the walls of our buildings. We also help our community. The people of Womack sponsor and participate in blood drives, care packages to troops, Christmas gifts for needy families, missionary efforts and much more. Every year we raise enough money to send 100 kids with Muscular Dystrophy to a special needs summer camp. Nothing builds that “caring, family atmosphere” more than working together to help others; and we do a lot of that!

Recognizing that rapid growth was bringing many new people into the company, we were concerned about maintaining that “caring, family atmosphere.” We selected a very caring, considerate manager with many years of Womack experience to serve as our Director of Company Culture. The Director of Company Culture is charged with forever maintaining the “small company, family atmosphere” no matter how large we grow. His goal is to provide every employee with two private, confidential interviews each year. The interviews are about what’s good, what’s not good and what’s needed. They provide a safe environment for everyone to express their cares, concerns, and happiness. The DCC is a member of the CEO’s Senior Staff, reports directly to the CEO, and provides the Senior Staff with a monthly update on the mood of our people. The whole company knows that there is Someone Who Cares, just like in a family.

Zig says, “You can have everything in life you want if you will just help enough other people get what they want.” We do our best to give the people of Womack what they want, and they do the same for our customers and suppliers. So being a “great place to work” with “great people to work with” and a “caring, family atmosphere” is really a strategy for success. It’s all about taking care of people, and having fun doing it!

Mike Rowlett is the CEO of Farmers Branch-based Womack Machine Supply Company. Womack is a 57-year old Industrial Distributor of Hydraulic, Pneumatic and Automation equipment, operating in nineteen states. They help manufacturers with solutions to “move” machine parts and to “control” that movement. As a young salesman, Mike wore out several cassettes of “Biscuits, Fleas and Pump Handles” while making sales calls.

　

Success 2.0

FREE Webcast

The Life You Choose

Creating the Future You Deserve

Presented by: Andy Andrews

 September 15, 2010

2:00 pm CDT

Register now!

 

 

Word of the week

Deed

“deed”

Noun

1. something that is done, performed, or accomplished; an act

2. an exploit or achievement; feat

Do a good deed every day – it will benefit both you and the other person.

 

Ziglar Recommends

Stay Motivated and Lead More Effectively With Everyday Tips From Chipper the Skipper’s Lavatory Leader!

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It combines the two things you do every day (thinking and planning) in the one place where it’s done best (the head). This is a book you can pick up, put down, ponder and pontificate about. It’s all that (and more) and never has to leave your lavatory but… it will (just put a brown paper cover on it).

Enjoy Chipper the Skipper’s Lavatory Leader so you can start each day with strategies to…

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“Perfect for those ‘stinkin thinkin’ moments!　 Dad says the one place everyone knows what they’re doing is the bathroom!　 The Lavatory Leader is the ultimate bathroom book designed to help you eliminate all of your ‘stinkin thinkin’ so that you can move towards great leadership.”　 ~Tom Ziglar, Proud Son of Zig Ziglar

 　

Zingers

By Croft M. Pentz

Become a chronic enthusiast.

People grow old not from playing, but because they quit playing.

God gave us a neck for a purpose—to stick it out sometimes.

A Christian will not amount to much unless there is enthusiasm in his Christianity.

Remember it is hard to steer a parked car.

Reprinted with permission from Tyndale Publishing

 

This newsletter is published by Ziglar, Inc. Ziglar.com

admin Weekly Newsletters Andy Andrews, business strategy, inspiration, success, Zig Ziglar, Zig Ziglar Quote

Zig On…The Scout Oath

By Zig Ziglar

(Part two of a five-part series)

“…TO DO MY DUTY…” When a young Scout repeats the Scout Oath each week, the words include “to do my duty to God and my country, and to obey the Scout Law.” Let’s explore that word “duty” and the word “obey” very carefully.

My dictionary tells me that the word “duty” is “that which a person owes to another, that which a person is bound by any natural, moral or legal obligation to pay, do or perform.” Actually, all of us have a duty to others. It begins with our parents. It extends to our teachers, the community, our neighbors, our country, etc. As the poet so eloquently said, “No man is an island unto himself.”

The programs Scouts get involved in can make a significant difference in the community. One of their programs is called “Operation First-Class.” This often involves inner-city activities where the number of single parents is high and the need for male role models is great. Results have been excellent. The kids are given direction, hope, encouragement and a promise that the future can be better.

The next part of the Scout Oath says, “and to obey the Scout Law.” In today’s society, the words “obey” and “obedience” have been largely frowned on and even ridiculed. I saw a youngster with a t-shirt which read, “I obey no one.” What a tragedy that is, because he has just said, “I will never lead anyone.” The first requisite of leadership is to have learned to be a good follower.

Fortunately, in today’s climate we are turning more and more to the admonition that “he who would be the greatest among you must become the servant of all.” In Scouting the word “obey” simply means that you will obey the Scout Law, which I will get into in a future column. In the meantime, buy into the concept to “do your duty to God and country and obey the Scout Law,” and I will SEE YOU AT THE TOP!

Zig Ziglar is known as America’s motivator.  He is the author of 29 books and numerous audio and video recordings.  He brings his message of hope to thousands on the stages at the Get Motivated Seminars.  See him in action!

 

Quote

Duty makes us do things well, but love makes us do them beautifully.    ~Zig Ziglar

 　

Keep Workers Confident in their Jobs

By Dave Ramsey

Does anyone really know what’s going on with jobs? One week, you read articles about how you can calm workers’ fears of being laid off. The next week, you’re advised that workers are quitting right and left, taking advantage of the job opportunities that are opening up all around us.

Actually, it doesn’t matter what the job market is doing. If you have team members, you want them to be loyal—to you, to the company, to their work. If they are loyal, they’ll trust you to be honest with them in the bad times and happy to stay with you even when job opportunities abound.

In EntreLeadership, my small-business training program, I explain how business leaders can build a loyal team. The main principle is the Golden Rule: “Do unto others as you would have them do unto you.” (Luke 6:31)

Here are three important ways that principle plays out for a business leader:

Be consistent.

If you’ve ever had a boss who was unpredictable and explosive, you understand the value of consistency. When your team trusts you to back them up, to recognize them for a job well done, or to handle a negative situation with grace, you build a team that is confident that you value them.

Your team members are not units of production.

Business leaders are busy people, but sometimes you have to slow down and take time to look in your team members’ eyes. Sometimes, you will see pain or fear, and it is your job as a leader to find out what’s behind it. I call this “pastoring the flock.”

Treat team members with dignity.

I never want to install a time clock in my office. I never want employees who punch the clock and do just enough work to collect their checks—because there is no dignity in working like that. Treat your team members with dignity by giving them a voice and making it clear that their work matters to you and your business. 

There’s no magic here, except for the magic that happens when you walk a mile in someone else’s shoes. Look at your business and its leadership through your team members’ eyes. How would you want to be treated? 

Dave Ramsey is an author, speaker and radio and TV personality. Find out about EntreLeadership workshops, simulcasts and the Master Series where you can learn personal lessons from Dave about how to grow a business and lead your team. You can also sign up for the EntreLeadership Advisor monthly newsletter for a monthly dose of EntreLeadership principles delivered right to your inbox.　

　

Success 2.0

FREE Webcast 

The Life You Choose

Creating the Future You Deserve

Presented by: Andy Andrews

September 15, 2010

2:00 pm CDT 

Register now!

　

Ziglar Recommends

Eric Taylor and David Riklan, the creators of the “Mastering the World” book series, recently completed an absolute masterpiece – unlike anything that has ever been created in the world of selling and sales training.　 

The wisdom and the creative thought that went into this powerful book will boggle your mind – and, more importantly, it will propel you to achieve extraordinary sales results!　

This book includes a chapter written by Zig and Tom Ziglar!　 It looks at business, sales, service, and personal development for the second decade of the 21st century.　

If you would like a concise, clear gateway into over 1000 years of accumulated selling and sales training wisdom from the world’s most renowned sales trainers, you need to invest the next couple minutes to take a look at this.　

Additionally, as part of Eric and David’s introductory promotion, you will receive bonus gifts valued at more than $2,000 when you make one small investment in your sales career.　

Eric and David’s powerful story is below. We urge you to look at this now!　

Go to http://www.MasteringTheWorld.com/ziglar.html 

　

Word of the Week

Duty

“doo tee”

Noun

1. the respectful and obedient conduct due a parent, superior, elder, etc.

2. an action or task required by a person’s position or occupation; function: the duties of a clergyman

It is my duty to obey the laws of the land.

This newsletter is published by Ziglar, Inc.  Ziglar.com

 

 

admin Weekly Newsletters Boy Scouts, business strategy, Zig Ziglar, Zig Ziglar Quote

Zig On…The Scout Oath

By Zig Ziglar

(Part One of a Five-Part Series)

“ON MY HONOR, I WILL DO MY BEST…” The Scout Oath consists of just 40 words. Let’s look at the first eight of them which say, “On my honor, I will do my best…”

 The word “honor” is certainly a marvelous word. It can play a significant part in a person’s success in every phase of their life, and will help to prepare them in their personal, family and business lives. My 1828 Noah Webster Dictionary says that honor is “the esteem due or paid to worth.” It’s “high estimation.” It’s “dignity, exalted rank or place.” It’s “reverence, veneration, reputation, good name, true nobleness of mind, magnanimity, dignified respect for character.” It’s “any particular virtue much valued.” It’s “proceeding from an upright and laudable cause or directed to a just and proper end.” It’s “honesty without hypocrisy or deceit.”

 When the Scout gives the Scout sign every week and says, “On my honor…” he is saying a great deal. When he says, “I will do my best,” that’s quite a commitment. We need to understand that he did not say, “I will be the best.” He said, “I will do my best.” Real satisfaction comes when we expend our best effort in quest of a worthy ideal and Scouting seeks to do exactly that.

My Webster’s dictionary says that “best” is “most good. Having good qualities in the highest degree.” The word “best” is a powerful word and for the Scout to take that oath each week to “do his best” will impact his performance that week. You put enough weeks together and you’ve got a lifetime of doing your best. Anyone who does their best consistently, regardless of their field of endeavor, will experience extraordinary success in all areas of life and will have a sense of satisfaction that will be second to none. Think about it. Put the Scouting principles into practice in your life and I’ll SEE YOU AT THE TOP!

Zig Ziglar is known as America’s motivator.  He is the author of 29 books and numerous audio and video recordings.  He brings his message of hope to thousands on the stages at the Get Motivated Seminars.  See him in action!

Quote

 I’ve got to say no to the good so I can say yes to the best.         ~Zig Ziglar

 

The Biggest Goof Sellers Make When Dealing with Hot Prospects

By Jill Konrath

 

I dream of hot prospects who call me up and say, “We’ve heard good things about your company. We want to make a decision quickly. We’re hoping you can help us out.”

Occasionally, my sales fantasies turn into realities. When it happens, it’s so easy to be seduced by this low-hanging fruit. Outwardly, I try to appear calm, cool and collected – a true professional. But inside, every inch of my body wants to scream out, “Take me! Take me!”

Okay. I’m being a bit dramatic here, but I really want to make my point.

It’s so easy to be tempted by these opportunities. And when you yield to this temptation, you make fatal mistakes—ones that can totally derail your sales efforts and cause you to lose the business.

True, But Embarrassing Story

Let me give you a personal example, to show you how easy it is to get caught up in this seduction.

A few years ago, my primary business focus was working with large corporations in the Minneapolis/St. Paul area when they were launching new products. My expertise? Helping them shorten time to revenue on new product introductions.

I’d just launched SellingtoBigCompanies.com to help small businesses gain access to my expertise. It was my new baby. I’d invested tons of time and lots of love to get it up and running.

When the phone rang that day, I answered absentmindedly. But when the caller announced that he was from Southwest Airlines, I snapped to attention. He’d been all over my new website, was very impressed, and also very interested in my training programs.

The airline was going to be putting its salespeople through training in the not-too-distant future and was evaluating its options. When I asked who else he was looking at, I was delighted to be included with the industry biggies.

Mr. Southwest had dozens of questions about my content, delivery models, remote training options, learning reinforcement and more. I answered every single one of them in glorious detail.

When he requested a proposal, I asked, “How soon?” When he answered that he wanted it in two days, I quickly agreed.

The proposal I sent to him via e-mail covered everything we had talked about in our conversation, plus a full range of pricing options. It was a masterpiece. I had high hopes that this opportunity would take my business to a whole new level.

I never heard from Mr. Southwest again. Even though I contacted him many times, he never called back.

Lesson Learned

It was my own fault. I mistakenly let my own eagerness to land this marquis customer outweigh my common sense.

The truth is I really needed the business at that time. After spending many months and lots of money to create SellingtoBigCompanies.com, I was running short on cash. I should have known better, but I was seduced by the opportunity.

In retrospect, I failed to find out if Mr. Southwest was just exploring his options or actually in the final stages of decision making. It’s highly likely he was just doing the former.

Had I known that, I would never have written a detailed proposal. Instead, I would have focused on helping him determine the business value of making a change. I would have used my expertise to help him sell the concept internally and establish decision criteria favorable to my solution.

Over and over again, I see other sellers make similar mistakes when they have a hot prospect on the line. Like me, they expound on their capabilities and benefits. They willingly provide detailed information and do tons of extra work to create proposals or presentations—anything the prospects want.

 While that puts you into the “nice” seller category, it’s not a good business decision to invest tons of time and effort to land a fantasy customer. Nor does it help your prospects make the best decision for their organization.

If Mr. Southwest was actually deciding in a couple days, I should have addressed the fact that I was a small boutique firm that didn’t compete head-on with the larger companies he was looking at.

Doing business with me would have been risky. I knew that. But I didn’t want to bring it up; I was hoping he wouldn’t notice!

I was so blinded by the opportunity that I was willing to do anything that he asked. It was delusional on my part. Wishful thinking. Hopeful. When we feel this seduction, we need to remind ourselves that “hope is not a strategy.”

While hot prospects may hold the promise of big paychecks, there’s often much that still needs to be determined if it’s a good fit for your company.

Don’t be overeager. Instead be ruthlessly realistic. Detach from the fantasy and assess your true chances. Bring up the tough questions.

Why? Because it’s the right thing to do for both you and your prospect.

Want to learn more about the new rules of selling to crazy-busy prospects? To get four FREE sales-accelerating tools and download two chapters of SNAP Selling, visit http://www.snapselling.comor email jill@snapselling.com

  

Success 2.0

True Performance Summer Series: Relationships

Zig Ziglar interviewed by Chris Widener

August 18, 2010
2:00 pm CDT

Register Now!

 

Ziglar Recommends

SNAP Selling

Need help reaching today’s frazzled prospects?

One of the toughest challenges you face right now is dealing with crazy-busy prospects. They rarely answer the phone or respond to your emails. They’d rather stay with the status quo than change. And they’re always getting distracted.

Here’s the deal. When people have too much to do and impossible deadlines, it changes how they make decisions. And, it changes their expectations of you, too.

There’s help. Jill Konrath, author of the classic Selling to Big Companies just released her new book, SNAP Selling: Speed Up Sales and Win More Business with Today’s Frazzled Customers

 I highly recommend it. Jill knows how to capture and keep the attention of hard-to-reach prospects. And she shows you how to help people make decisions a whole lot faster, too.

 To learn more about SNAP Selling and to download two chapters, just click here: http://www.SnapSelling.com.

 You’ll also be able to download some cool new sales tools from Jill – no strings attached. Again, click on http://www.SnapSelling.com right away.

 

Word of the Week

Honor

“on er”

Noun

1. The esteem due or paid to worth

2. Dignity, exalted rank or place

It is my honor to serve my country.

This newsletter is published by Ziglar, Inc.  Ziglar.com

 

 

admin Weekly Newsletters Boy Scouts, business strategy, business vision, inspiration, success, Zig Ziglar, Zig Ziglar Quote

Words That Sell

By Tom Ziglar

Editor’s Note: Zig Ziglar is on vacation.  His son, Tom, CEO of Ziglar, Inc., has stepped in to write this week’s article.

In our business we get lots of questions about many different topics.  I don’t always know the answer but I can almost always find someone who does!  I want to share with you some questions and a great resource to find the answers.

“We just bought a full-page ad in our local newspaper promoting our computer sales and repair services, and as far as I can tell we didn’t get a single response. Why didn’t our newspaper ad bring in at least one sale?” Phil, from Chicago.

Want your ads or sales presentation to get people’s attention in 15 seconds or less?

If you could consistently sell your services or products in 15 seconds or less, imagine how much more money you’d make and how much free time you’d have to enjoy your family and your life.

Is it realistic to expect your sales presentation or your ads to grab your prospects’ attention, capture their imagination, and prompt them to buy from you in 15 seconds or less? Of course not, but your ads can get the sales conversation started – if you know which words to include in them.

“Discover the Fastest Way to Increase Your Sales”

I recently reviewed Charlie Cook’s Insider Secrets to 15 Second Marketing and I’d recommend it to anyone in sales and marketing. It’s so powerful, I suggest you get it before you talk to your next prospect or run your next ad.

Want more sales?

What’s the key to making your sales presentation and your ads work so they start the marketing and selling process in 3 to 30 seconds?

It’s the promise you make to your prospects and clients. If you make the right promise – you’ll have clients streaming in the door.  If you don’t include one or make the wrong one, you’d be better off not running your ad – because you’re not going to get the response you want.

Using Promises

Promises are powerful. Think about it.  When someone tells you how great they are or how wonderful their products are, how seriously do you take them?  But…when they make a promise you pay attention. I’m sure you’ve heard of one of the most often made promises that consists of just two words.

 If you’ve ever been to a wedding, you know the one I’m talking about.  It’s “I do.”

Here are a couple more examples of marketing and sales promises:

“Transform Any Ad, Letter or Sales Conversation and See Your Sales Soar” – that’s the promise Charlie Cook provides with the Insider Secrets to 15 Second Marketing. Use this link to claim your copy.

“30-minutes or free” – was Domino Pizza’s promise and it helped them build a huge business, even though many people thought their pizza tasted like cardboard.

“When it absolutely, positively has to be there overnight” – is FedEx’s promise to you when you need to make sure your documents or packages get there the next day.

Whether its your ads, your mailings, your sales presentation or your website – its the promise that you make that is the key to getting your prospects’ attention and interest. Charlie Cook calls it your 15 Second Marketing Message.

When you make a promise, people expect you to keep it or they may want to see if you can, as in the case of Domino’s.

Do you have a 15 Second Marketing Message that includes the number one promise you make to prospects? Want to discover how much more business you could be bringing in if your ads worked better?

 ”Charlie Has Written a Gem That’s a Must For Every Sales and Marketing Person”

What’s the key to instantly increasing your sales by 50 to 300 percent?

Start by crafting a compelling 15 Second Marketing Message using this simple selling strategy. Use it in your ads, on your website and in your brochures and see your leads and sales triple.

Use this link to discover the fastest way to increase your leads and sales.

Good luck and good selling!

Tom Ziglar is the proud son of Zig Ziglar and a frequent blogger.  Read more from Tom.

P.S. Want to discover how much more you could be making?   Put this proven lead generating system to use within days and see your business take off.

Use this link to claim your copy. 

 

Quote

 Whether you are in the elevator or on the phone, the way you start the conversation will determine whether or not it will continue.   ~Charlie Cook

 

 Sucess 2.0

FREE Webcast

True Performance Summer Series:
Relationships

Zig Ziglar interviewed by Chris Widener

August 18, 2010
2:00 pm CDT

Register Now!

 

Word of the Week

Promise
“prommiss”
Transitive Verb
1. to assure somebody that something will certainly happen or be done
2. to pledge to somebody to provide or do something

If you make the right promise – you’ll have clients streaming in the door.

 

Zingers

By Croft M. Pentz

It is better to make new mistakes than it is to repeat the old ones.

The best education is caught–not taught.

Nothing on earth has a harder road to travel than a new idea.

Education is the only thing people are willing to pay for and not get.

The best medicine is to love your work and your enemies.

Published with permission from Tyndale House Publishing

This newsletter is published by Ziglar, Inc.  Ziglar.com

admin Weekly Newsletters Charlie Cook, marketing, Sales, small business

Zig On…Courage in Leadership

By Zig Ziglar

The name Harry Truman reminds us of his famous quote, “The buck stops here.”  He also said, “If you can’t stand the heat, stay out of the kitchen.”  Mr. Truman was saying that, as a leader, it was his ultimate responsibility to make the final decision.  He also knew that as president he would receive a considerable amount of criticism – some justified and some unjustified.

Much of the world is indebted to Harry Truman because of the things he started.  Winston Churchill called him “the man who saved Western civilization.”  He’s the one who put a stop to traditional American isolationism.  He introduced a strategy of containment for the Soviet Union.  He pushed through the Marshall Plan to rebuild Western Europe.  He ended segregation in the U.S. Armed Forces and Federal Civil Service.

Truman had only a high school education, but he was a marvelous student, particularly of history.  When Israel became a nation, the State Department advised him not to recognize them. The thinking was that they were a small nation surrounded by a hostile enemy and it was imprudent for America to recognize them.  However, Truman knew his history and eleven minutes after Israel became an independent nation, he recognized her sovereignty.  That took courage.

Truman gave the go-ahead on dropping the atomic bomb.  Today there is considerable controversy over it, but the military people were unanimous in their agreement that, as horrible as it was, it saved millions of Japanese and American lives.  In addition to that, had the bomb not been dropped, Russia would have been in on the invasion of Japan, and all of history would have been dramatically different.  That decision took courage, but most significant decisions take both initiative and courage.  Harry Truman had an abundance of both of those qualities and that’s why history has been so kind to him.  Message: Develop those qualities and I’ll SEE YOU AT THE TOP!

Zig Ziglar is known as America’s motivator.  He is the author of 29 books and numerous audio and video recordings.  He brings his message of hope to thousands on the stages at the Get Motivated Seminars.  See him in action!

Quote

Far too many people don’t know what they want because they don’t know what’s available for them.            ~Zig Ziglar

The Severance Economy

Managing your money well if you are laid off

By Dave Ramsey

The “severance economy” is a new term being used to describe the people who have been laid off because of the economy and are living off their severance packages. The only problem? These folks are living the same lifestyle, even though they no longer have an income—and that means their severance money is quickly running out.

You need to look at severance money as survival money. You know exactly how much you get and, when you make a budget, you can predict when it will run out. Now is the time to live like no one else.
Downsizing your lifestyle is a must. If you’re not making the money you used to make, you don’t need to live the lifestyle you used to live. Don’t eat out or go on vacations. Stop the gym membership. No concert tickets or trips to the salon. Cut all excess spending. You are in survival mode until the money comes in again, so act like it. You can always start again when you become employed.

Sadly, some people don’t think like that. According to a Wall Street Journal article, former small-town bank CEO Paul Joegriner got the axe from a $200,000-a-year job, and his family will be out of money in six months unless he finds another job. But they continue to vacation, eat out, and send their children to private school. New Jersey resident Michelle Patterson was laid off in January and didn’t stop getting her hair done for $150 a month. When she finally ran out of severance money in August, she started cutting things out, but by that point it was too little, too late.

Don’t be too picky when job offers are presented. Joegriner has turned down several jobs in the hopes of finding one with a comparable salary to his last position. That is a recipe for disaster. Take a job and get some money coming in! If you are unhappy with the new job, then keep hunting until you land the job you want.

The sooner you find a job after being laid off, the sooner that severance money starts to look like a signing bonus. That can make a huge impact on your current Baby Step. If you are laid off, now is not the time to relax! It’s time to pour on the hot coals and quickly find a new job.

When you find new employment and have money coming in again, you can add things back into your lifestyle. But you may find that you survived just fine without some of them!
Need help organizing your money? Check out Dave’s online budgeting tools.

Brought to you by Dave Ramsey’s subscription-based community, MyTotalMoneyMakeover.com.

Success 2.0

Making Sense of your People Puzzles
Presented by: Dr. Robert Rohm

August 4, 2010
2:00 pm CDT

Here’s what’s in it for YOU:
In this FREE 60 minute webcast, Dr. Rohm will share:

•    Tips to increase productivity and lower stress
•    The “test” that everyone passes and why you should take it
•    How to improve communication and foster cooperation
•    What you need to know about your unique personality style
•    How you can reveal your strengths and motivators and learn how you work best on a team
•    What the foundation of life is and how this contributes to your success
•    How to build relationships that will help you achieve success

Register now!

Word of the Week

Garner
“gahr ner”
verb
1. to gather into storage
2. to acquire by effort
Through hard work and determination Zig Ziglar garnered the reputation of an outstanding salesperson.

Zingers

By Croft M. Pentz

People who tell everything they know wouldn’t be so bad if they’d stop there.

Too often man’s intellect is measured by the size of his bank account.

You’re never too old to learn—and what you learn is what makes you old.

He who knows how to read but doesn’t read is no different than the man who can’t read.

Fifty-one percent of being smart is knowing what you’re dumb at.

This newsletter is published by Ziglar, Inc.  Ziglar.com

admin Weekly Newsletters budget, courage, Dave Ramsey, Harry Truman, inspiration, laid off, leadership, success, Zig Ziglar, Zig Ziglar Quote