March 9, 2010 Edition #10
Zig On…Raising Leaders
By Zig Ziglar
It has often been said that you don’t develop leaders or champions on feather beds. The “eagle approach” works best. Eagles build their nests high on mountains, exposed to the first rain, the first snow, the strongest winds.
When the mother eagle builds the huge nest, she starts with limbs and rough pieces of bark. Inside of that, she puts glass, stones, branches, etc. Next she picks up leaves, cloth and similar objects. Finally, she puts feathers - some from her own body - on top, and it is in this nest that she lays the eggs. When the little eaglets make their appearance, the eagle parents nurture their babies with food they have eaten and regurgitated. As the eaglets grow, the mother eagle removes the soft down from the nest, reducing the comfort level of the eaglets. Still later she removes the leaves, soft branches and cloth, further discomforting the eaglets.
By now the young birds are beginning to climb up the sides of the huge nest; their comfort level is minimal. Finally, the mother eagle removes the smaller sticks and everything else so the eaglets are exposed to the glass, cans, rocks and other uncomfortable bedding. Now the eaglets are staying on the sides of the nest. And here is where tough love really begins to show. Once the eaglets reach the top of the nest, the mother eagle nudges them over the side and they go hurtling to apparently certain death on the rocks below. At what appears to be the last instant, Mother Eagle swoops underneath and catches the eaglet on her own back. The process is repeated until the eaglets are flying on their own. Mother Eagle’s job has been done - she has worked herself out of a job. That’s what parenting is about - working yourself out of a job, and, in the process, developing our leaders for the future. Think about it, give your kids a chance to soar like the eagles by not making their lives too comfortable and I’ll SEE YOU AT THE TOP!
Zig Ziglar is known as America’s motivator. He is the author of 29 books and numerous audio and video recordings. He brings his message of hope to thousands on the stages at the Get Motivated Seminars.
Quote
Building a better you is the first step to building a better America. ~Zig Ziglar
Walking the tightrope of change
By Larry Galler
I often write about “change.” I usually write that change is a positive activity. After all, the world is changing constantly for better or worse, and, at a seemingly increasing rate. The economy changes, the political forces change locally and globally, the tastes and desires of customers change, styles change, laws change requiring that businesses institute change to comply, the prices you pay for products and supplies change and the prices you charge for the products and services you sell change. Let’s face it, everything changes. Even if we don’t want it to.
Businesses, if they are going to remain viable concerns, must change constantly in order to meet these challenges. But there are risks. Too much change too fast and loyal customers who like things as they are might be alienated and leave to seek the more familiar somewhere else. Too little change too slow might be viewed as “too little too late” or, worse yet, not noticed at all. The difficulty is finding that sweet spot of being able to walk the tightrope of change between the two extremes without falling off.
How does a company retain its loyal following and, at the same time, create interest from new prospects? Perhaps the best approach is to develop a two-tier strategy where the message is based upon retaining the legacy, yet cautiously and gradually introducing the new. Something like, “You know us for xyz. We still have it and honor it…but look - we also have something new!” That way the best of the familiar is acknowledged and retained while a spotlight is shining on the changes that are being made.
If done well, the new should also be promoted to the loyal customer base in order to get them to try something different to help them transition into the future, to spend just a little on the cutting edge. It might be surprising, if done in a gradual, gentle manner, how many will embrace change without even feeling that they are being led on to the tightrope until they have made it safely to the future.
Larry Galler works with professionals, small-business owners, contractors, and entrepreneurs to increase sales and profits through better, more creative marketing and effective administration systems.
Success 2.0
You Gotta Get in the Game
Presented by Billy Cox
March 23, 2010
8:00 pm CST
Register Now!
What’s New at Ziglar
Salespeople – this is for you! Learn a client-centered process that will enable you to make the calls, obtain the appointments, and close the sales. Ziglar Sales System is a two-day course that will quickly ramp up the skills of the novice salesperson, or arm the experienced salesperson with new ideas, tips and tools. Anyone taking this course will increase their skill level and knowledge of what it takes to be a professional salesperson.
For more information on the next class, May 13-14, 2010, call Michael McGowan and Margaret Garrett at 1.800-527-0306. Prefer they call you? Click info@ziglar.com and leave your contact information.
Word of the Week
Foment
Verb
“foh ment”
1. To cause or stir up trouble or rebellion
She may even foment conflicts among her coworkers to advance her own agenda.
Zingers
To speed is human—to get caught is a fine.
Pedestrians should be seen and not hurt.
The car was invented as a convenient place to sit out a traffic jam.
What happens to the people who fail their driving tests? They become parking lot attendants.
The way people drive, it’s just an accident if you can get anywhere without an accident.
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